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Rob’s style is craftsman chic, its authentic sophistication, it’s high-end grit. He’s just as comfortable remodeling his rustic cabins in the mountains as he is shooting an editorial layout for a fashion magazine. No matter what project he’s working on, Rob approaches everything with authenticity. No egos, no diva moments, nothing but hard work, and a passion for capturing those magic images that happen when you’re completely invested in the assignment. Rob has always operated that way, making it look easy for clients and having fun at it for the last 20 years as a photographer and director.
He lives in North Carolina with his beautiful wife, daughter, cats, chickens, and their amazing great
Pyrenees dogs Nicks and Delilah and Stevie, the smartest English Cream Retriever you’ll ever meet!
“Rob is more than just an iconic coif of hair. Don't get me wrong; it's a glorious coif, Rob's authentic brand really, but it certainly doesn't get in the way of his camera. Sure, you might want to typecast the rugged outdoorsman for your cheap beer or cool bike campaign. I can't argue it. Adamo has a way of capturing his audience's raw moments, attitudes, and authentic vibe. He transports you into a culture you may not know. Still, you don't question its authenticity. If he is casting talent or working with the real deal, you'd never know.
But what sets Rob apart is once you look past that fluffy do, the motorcycle grease, and copious amounts of PBR, you will see a heart of gold.
Adamo captures authentic moments because he is authentic. I enjoyed working with him on a project that involved special needs kids, far from the tattoos and aluminum cans of his more well-known work. And this, my friends, is where Rob truly shines, in my humble opinion. He quickly earned the trust of the families and kids and captured the genuine and very compassionate stories. He brings a get-the-shot-at-all-cost attitude to a shoot, whether it's taking the time to get someone comfortable on camera or putting on a ridiculous set of swim shorts to get closer to the action. Rob will always capture the stills that give you chills and video content that brings you on a journey.
He does it all with no ego; that's just big hair up on top. I promise you this. Rob and his entire team are collaborative and very easygoing to work with, resulting in work you will remember for years to come.
John Hastings, Creative Director, 21 Grams
